Travelance Redesign and SEO Revamp
Background
Company: Tracelance.ca
Industry: Insurance
Objective: Improve online visibility, increase organic traffic, and generate more leads through effective SEO strategies.
Initial Analysis
Website Overview
Domain Authority: Low
Current Traffic: Minimal
Content Quality: Limited content with few pages targeting specific keywords
On-Page SEO: Basic optimization present but lacks depth
Technical SEO: Issues with site speed, mobile optimization, and structured data
Backlinks: Few quality backlinks
Competitor Analysis
Competitors were identified based on similar services offered and geographical targeting. Key competitors included:
Manulife
Medilife
Co-Operators
Keyword Research
Identified primary and secondary keywords related to project management and consulting services. Keywords were selected based on:
Search volume
Relevance to services offered
Competitive difficulty
Strategy Development
1. On-Page SEO
Content Optimization
Blog Posts: Created high-quality blog posts targeting long-tail keywords and providing valuable information to the audience.
Service Pages: Optimized existing service pages with targeted keywords, meta descriptions, and improved content structure.
Internal Linking: Implemented an internal linking strategy to improve navigation and distribute link equity across the site.
Technical SEO
Site Speed: Improved site speed by optimizing images, leveraging browser caching, and minifying CSS and JavaScript files.
Mobile Optimization: Ensured the website was fully responsive and provided a good user experience on mobile devices.
Structured Data: Added structured data markup to enhance search engine understanding of the site content.
2. Off-Page SEO
Link Building
Guest Blogging: Contributed guest posts to reputable industry blogs to build high-quality backlinks.
Partnerships: Established partnerships with related businesses for mutual backlinking.
Directories: Submitted the website to relevant online directories and business listings.
3. Local SEO
Google My Business: Claimed and optimized the Google My Business listing with accurate information, photos, and regular updates.
Local Citations: Built local citations in industry-specific and local directories.
Reviews: Encouraged satisfied clients to leave positive reviews on Google and other review platforms.
Implementation
Month 1-2
Conducted a comprehensive website audit.
Implemented initial on-page and technical SEO fixes.
Began content creation and optimization.
Month 3-4
Continued content development focusing on blog posts and service pages.
Started the link-building campaign through guest blogging and partnerships.
Optimized Google My Business listing and built local citations.
Month 5-6
Monitored and analyzed website performance.
Adjusted strategies based on analytics data.
Continued link-building efforts and content marketing.
Results
Traffic
Organic Traffic: Increased by 65% within 6 months.
User Engagement: Reduced bounce rate by 25% and increased average session duration by 30%.
Rankings
Keyword Rankings: Achieved top 10 rankings for primary keywords and top 20 for secondary keywords.
Local Search: Improved local search visibility, appearing in the local pack for relevant queries.
Leads
Lead Generation: Increased the number of leads generated through the website by 20%.
Conversion Rate: Improved conversion rate by optimizing landing pages and call-to-action elements.
Conclusion
The SEO strategy implemented for Tracelance.ca led to significant improvements in online visibility, organic traffic, and lead generation. By focusing on comprehensive on-page, off-page, and local SEO strategies, the website achieved its goals within a relatively short period. Continuous monitoring and optimization will ensure sustained growth and further success.